Think Local First Santa Cruz Radio

10-24-25 - Another Banger

In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser talk to Sandra Martinelli, the powerhouse behind Another Banger, a store in Aptos Village and on-line. Sandra is also an author and social media influencer who is somehow able to balance motherhood of a young child with everything else. 

10-17-25 - Just Thriftin' & Real Life Recovery

In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser introduce you to Justin Gorman of Just Thriftin', a Capitola Mall-based thrift store. Justin's inspiring story also includes the founding of Real Life Recovery, helping other men in recovery, and Just Junkin', a junk pickup service he founded to help men in recovery find meaningful work, keep things out of landfills, and now finding unique products for his thrift store. 

09-19-25 - Soquel Vineyards

Hosts Susan and Tam O'Connor Fraser talk to Peter and Simone Bargetto to learn more about the history and current operation of Soquel Vineyards. This family-owned winery in the Santa Cruz Mountains has won a number of awards for their wines.

09-05-25 - Lavender Creek Company

In this episode, hosts Tam and Susan O'Connor Fraser are joined in the studio by Ryan Hopkins who owns Lavender Creek Company along with his wife, Mariah. This family-owned farm in the Carmel Valley grows and sells lavender in many forms to help with various forms of healing.

08-01-25 - Grey Bears

In this episode of Think Local First Radio, Hosts Tam and Susan O'Connor Fraser talk to Kayla Traber, Development Director of Grey Bears, a local, vital and multifaceted organization honored for their work. Their mission is to improve the health and well-being of seniors and our community through food and meal deliveries, volunteerism, resource conservation and recycling.

07-11-25 Rise Collective

In this episode of Think Local First Radio, Hosts Susan and Tam O'Connor Fraser talk to Lucas Salles-Cunha, Ed.D. Founder of Rise Collective and President and Head Coach of Quicksilver Swimming Santa Cruz. Lucas talks about the unique way that Rise is working with community members on wellness, fitness, and recovery from injuries.

05-16-25 Bookshop Santa Cruz

In this episode of Think Local First radio, hosts Tam and Susan O'Connor Fraser talk to the owner of one Think Local First's founding companies--Bookshop Santa Cruz. Casey Coonerty-Protti fills us in on what it was like growing up and then taking over the family business and how they have been able to succeed as an independent book seller while larger retail chains have failed.

04-18-25 - William Fisher Architecture

In this episode of Think Local First Radio, the founder and namesake of William Fisher Architecture, talks to Hosts Tam and Susan O'Connor Fraser about his approach to design approaching it with both an artistic and technical endeavor.